Research paper Assignment Example | Topics and Well Written Essays - 1000 words

Research paper - Assignment Example Market is about influencing mindsets of people so that the market share increases. This hypothesis calls for a measure of difference between variables. It’s like carrying out a research on income levels per gender and then running analysis to try to understand the difference in means income between males and females. The research uses secondary data and not primary data. The research attributes are sub-divided into non-overlapping sub-groups, factors, which area analyzed and presented together for a better understanding of the topical issue. The use of primary data is always encouraged as it results into tangible results which can be used to develop binging decisions unlike the secondary data. However, secondary data might be used in cases where the research study is not a new phenomenon and a researcher wants to build on assertions by other writers. The hypothesis developed and the research objectives are hand in hand. The use of data to influence mindsets so as to ensure proper understanding of migration benefits. Data collection was done by compiling the information from reports. The best thing for this research study to attain the required scientific rigor would have been to collect the data using any of the research tools i.e. questionnaire, interview or observations. But in this case, collecting information would have been expensive and may be it was not factored in the research study budget. The best method to sample the population would have been stratified random sampling where the population would be sub-divided into non-overlapping sub-groups. And then do a random sample from each stratum. This would be applied since the population being targeted is not homogenous but heterogeneous. A simple random sampling could only be used in case the population had the same traits. The results from this analysis could be used to centrally to explain the formulated hypothesis since the data represents the real situation and also since the data has both

Integrating Business Model Canvas in Feasibility Assessment of Share Essay - 136

Integrating Business Model Canvas in Feasibility Assessment of Share Economy Businesses - Essay Example The Business Canvas Model’s Inspiration is an artist who does his work on canvas painting. The chassis of the model takes into consideration the consumer, the product offered, the infrastructure and the monies of a business model. The Canvas Model is a visualization of a business model that seeks to explain how a firm creates, delivers and captures value. There are nine building blocks within the Business Canvas Model. Its popularity is mainly with entrepreneurs for business innovation. An alignment of a feasibility study with a business model is a strategic business-planning tool. Being a share economy business, most of AirBnB’s customer segments are interdependent usually consisting of personal and business travelers (PPTPOP 2014). Identifying the different markets such as the mass market, niche market, segmented, diversified, or a multi-side platform is a crucial stage in the process (Osterwalder and Pigneur 2013, p.164). The company caters to a multi-sided market. I t offers shared rooms; private rooms or a guest could just rent out the entire place. Feasibility analysis is necessary to find out the gap in the current market (Hass2 008, p.48). The personal travelers were the initial target for Airbnb as they were the most alive to pricing and more amenable to where they stayed. Airbnb's offering is especially popular with business travelers who want to stay in a place for more than a week and want to feel more homely than in a hotel. The main channels for customer acquisition for AirBnB are its website and application, social media, public relation, and word-of-mouth. A share economy business encourages collaborative consumption in the economy (Botsman and Rogers2010, p. 132).  Identifying how the value proposition of the company is a fundamental stage in the feasibility study (Johnson 2010, p.158).